Monthly Archives: February 2011

“We’re called Arcade Fire. Check it out on Google.”

Arcade Fire GrammysIt’s been a big year for Arcade Fire. Their latest album, The Suburbs, debuted at No. 1 on the Billboard 200, Irish Album Charts and U.K. Album Charts when it came out in August. They’ve been selling out venues like Madison Square Garden all around the world. And now, they’ve won a Grammy for Album of the Year – considered by many to be the top prize at the award show.

A lot of their success can be attributed to talent, but they also employed some innovative promotion techniques. All of Arcade Fire’s albums have been released on Merge Records, a small, independent label based in Durham, N.C. Merge doesn’t have the budget to spend thousands promoting even its biggest albums.

Instead, Merge and Arcade Fire took a somewhat unexplored route to focus their campaign on new media. The label offered discounted copies of the album through Twitter’s @earlybird program, and the band partnered with American Express, Vevo and YouTube to set up a live stream of their sold out MSG show. The album sold over 156,000 copies in its first week, and 3.7 million viewers watched the web stream. Later, the band also released an innovative web video on Google Chrome for their song “We Used to Wait.”

Who Is Arcade Fire??!!?But a lot of people missed all that, and after The Suburbs won Album of the Year, they were pissed. Social media sites exploded with questions and rants from dismayed viewers. Some of the funniest and most-misinformed have been collected on a Tumblr titled “Who Is Arcade Fire??!!?

Despite confused tweets from stars like Rosie O’Donnell and Dog the Bounty Hunter, this isn’t really bad PR for the band. Unlike the other nominees – Lady GaGa, Eminem, Katy Perry and Lady Antebellum – Arcade Fire doesn’t depend on record sales. Even if sales plummet, they’re not in danger of getting dropped by their label. Unlike most of the others, they didn’t begin their career playing arenas. They started by playing coffee houses. Their humble beginnings are so valuable because their current success isn’t a necessity, it’s an unexpected bonus.

If for some reason, Arcade Fire’s popularity vanished, they’d still have an extremely dedicated fanbase. They might not sell out Madison Square Garden, but they’d be putting out records exactly the same way they are now. Arcade Fire are musicians, not pop stars. Winning the Grammy was huge for them and for the music world. With any luck, there will be less “stars” and more music in the future.

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Iron & Wine – Kiss Each Other Clean

Iron & Wine - Kiss Each Other CleanSam Beam, better known by his stage name Iron & Wine, has become closely associated with the soft folk of his early recordings. But Beam has been trying to shed the image of the bedroom-pop troubadour. The surprisingly gradual process started in 2005 with electric guitars on the Woman King EP. He also broadened his scope that year on In the Reins, a collaboration with alt-country band Calexico. He continued experimenting with new rhythms and sounds on 2007’s almost-psychedelic The Shepherd’s Dog.

Beam’s latest, Kiss Each Other Clean, completes the transformation. The hushed whispering has been replaced with reverb-laden vocals. The soft acoustic picking has been replaced with electric guitars. There are still a few things for Iron & Wine purists to cling to – like “Godless Brother in Love” and “Tree by the River,” but even those features lush arrangements and harmonies.

Kiss Each Other Clean comes together largely as a pop album, inspired heavily by ’70s radio hits of all sorts. “Big Burned Hand” bursts into a bleating saxophone riff. The song continues with soft funk that falls somewhere between Led Zeppelin’s “Fool in the Rain” and Stevie Wonder’s “Superstition.” The backing vocals on “Half Moon” mimic Fleetwood Mac, while the ones “Glad Man Singing” come closer to the choir on Stephen Stills’ “Love the One You’re With.” Beam and his collaborators experiment wildly but tie it together perfectly with warm sounds and harmonies. The opener “Walking far From Home” is the perfect example. It features almost-distorted vocals, wailing harmonies, atmospheric background noise and fuzzed-out synths, all disguised as a pop song.

Beam also continues his exploration of African music and folklore from The Shepherd’s Dog. “Rabbit Will Run” uses kalimbas and thundering drums to complement lyrical images of rabbits and lions. The first half of the seven-minute closer, “Your Fake Name Is Good Enough for Me,” also borrows rhythms and guitars from Africa and features the album’s heaviest horns. The saxophones keep a steady pulse behind the vocals but also dive into Coltrane-styled solos. Eventually it breaks down with the varied repetition of the line “We will become,” before spiraling to a close with chaotic saxophones and guitars.

Somehow, despite the incredible array of new sounds, Kiss Each Other Clean is still familiar. It sounds slightly different, but it feels like Iron & Wine. Beam seems to be tracing the steps of Paul Simon. Both artists began their careers with soft folk and gradually expanded and experimented. Kiss Each Other Clean could be Beam’s Graceland, or at least steps toward it. Fans looking for more lo-fi acoustic folk should invest in some Nick Drake, because there’s none here.

Originally published in The BuzzworthyVol. 19, Issue 1

OFF! – The First Four EPs

OFF! - First Four EPsOFF! should’ve had a decent fanbase in the punk community. The new supergroup features former Black Flag/Circle Jerks front man Keith Morris, Burning Bridges’ Dimitri Coats, Redd Kross bassist Steve McDonald and Rocket from the Crypt/Hot Snakes drummer Mario Rubalcaba.

The band’s first release, a compilation of four EPs, collects 16 fast, rough punk songs, reminiscent of Black Flag’s 1978 EP, Nervous Breakdown. The longest track on First Four EPs, “Poison City,” runs for just over a minute and a half.

OFF! has received high praise from more than just punk and skate magazines. The Onion’s A.V. Club gave it an A- and the Chicago Tribune awarded it three-and-a-half stars out of four. Even the hipsters at Pitchfork named it “Best New Music” with a score of 8.5 out of 10.

OFF! is an anomaly. Keith Morris is 55, and the rest of the band isn’t far behind. They still play the music of their youth – just as fast and angry, and they may be even more successful this time around.